After 23 years of advertising on the biggest broadcast of the year, Pepsi has decided to skip the Super Bowl and spend $20M on a Social Media Campaign.
They want to have a positive impact in your community, and want your ideas on to do just that. Each month, users will vote on the best ideas, and those with the top votes will receive grants of $5,000 to $250,000 – spending well over $1,000,000 each month – to help that idea get off the ground.
It’s an interesting campaign, and perhaps a more interesting experiment in advertising.
