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Posts from ‘January, 2010’

The Perils of Ignoring Social Media

A social media consultant tells us of his client – the owner of a small restaurant – who’s foray into social media wasn’t what you would call “positive.” It seems a customer of the eatery experienced some bad service at the place, and told his Twitter followers. I’ll let Media Badger tell you [...]

Pepsi To Bet $20M on Social Media

After 23 years of advertising on the biggest broadcast of the year, Pepsi has decided to skip the Super Bowl and spend $20M on a Social Media Campaign.
They want to have a positive impact in your community, and want your ideas on to do just that. Each month, users will vote on the best [...]

Are Businesses Using Social Media Properly?

Tampa Tribune reporter, TBO.com blogger and social media enthusiast Jeff Houck recently interviewed Wine Library TV’s Gary Vaynerchuk. Jeff wanted to know if businesses are using social media properly?
The short answer? No.
The longer answer? Not even remotely.
Here are a couple quotes from the article on TBO:

Too many [business owners] use electronic platforms [...]